My work explores the manipulation of human emotions-our desires and fears-through techniques rooted in Edward Bernays’ marketing strategies, based on Freud's theories of the unconscious mind. I investigate how these strategies influence consumer behaviour, everyday life, and political beliefs, often detaching us from the origins and impacts of the objects we consume.

Through my art, I comment on commodity fetishism, political and social control, and the often-unseen beauty of the unconscious mind. By mixing serious themes with humour, I aim to create space for both myself and my audience to reflect on darker societal issues, while also imagining pathways to a better future. I intentionally repurpose second-hand materials, infusing them with new narratives that challenge their traditional uses and values.

​

I believe art should serve as a mirror, reflecting societal absurdities and the hidden forces shaping our desires and fears. My work focuses on transforming second-hand objects into powerful emotional symbols, inviting viewers to reconsider their relationships with these items and the values they embody. By repurposing the mundane, I create art that questions societal norms and envisions a better future. While my primary mediums are painting, I am currently exploring sculpture as a new facet of my practice.

​

Over the years, my work has evolved from exploring the unconscious mind and consumer behavior to addressing broader themes of political control and social manipulation. Committed to artistic growth, I actively collaborate, participate in exhibitions, and engage diverse audiences to foster meaningful conversations about pressing issues.