My work explores the manipulation of human emotions-our desires and fears-through techniques rooted in Edward Bernays’ marketing strategies, based on Freud's theories of the unconscious mind. I investigate how these strategies influence consumer behaviour, everyday life, and political beliefs, often detaching us from the origins and impacts of the objects we consume.

Through my art, I comment on commodity fetishism, political and social control, and the often-unseen beauty of the unconscious mind. By mixing serious themes with humour, I aim to create space for both myself and my audience to reflect on darker societal issues, while also imagining pathways to a better future. I intentionally repurpose second-hand materials, infusing them with new narratives that challenge their traditional uses and values.

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I believe art should serve as a mirror, reflecting societal absurdities and the hidden forces shaping our desires and fears. My work focuses on transforming second-hand objects into powerful emotional symbols, inviting viewers to reconsider their relationships with these items and the values they embody. By repurposing the mundane, I create art that questions societal norms and envisions a better future. While my primary mediums are painting, I am currently exploring sculpture as a new facet of my practice.

Over the years, my work has evolved from exploring the unconscious mind and consumer behavior to addressing broader themes of political control and social manipulation. Committed to artistic growth, I actively collaborate, participate in exhibitions, and engage diverse audiences to foster meaningful conversations about pressing issues.